Appointment related messages includes booking confirmations, appointment reminders and appointment cancellations (by either the therapist or the patient). Perhaps the biggest change business has experienced in the past decade is the mainstream adoption of mobile phone usage. Businesses across Canada have had to change the way they reach their audience by adapting to mobile-friendly alternatives. ...
Approximately 2500 years ago a Greek philosopher named Heraclitus expounded the doctrine that the only constant is change. He could easily have been forecasting the constant change that is occurring today in digital marketing. Your search engine optimization efforts (SEO) should be evolving to reflect the indexing changes that Google and other search engines have ...
While on the surface choosing a domain name to brand your business on the Internet seems straightforward and obvious, we are finding that for many practitioners, both the pursuit of a name that will lend optimal value, and the business process involved in choosing it, present a challenge. Benefits of a well-chosen domain name A ...
In today’s increasingly “green” conscious world, we are hearing more about the concept of a “paperless office.” The term describes the ideal situation where there is literally no paper used in the business office environment. For most of us, a quick glance around our office will indicate there are many paper processes still in use. ...